Faubourg Tropical was designed by Octave Marsal and Théo de Gueltzl for Hermès in Spring/Summer 2021. As described in the Hermès catalogue, “The first Hermès store opened at 24 Faubourg Saint-Honoré in Paris in 1880, in a building of modest dimensions that also housed saddlery workshops and private apartments. The current neoclassical façade is the result of audacious building work carried out between 1924 and 1926, extending upwards to create additional floors and a surprising roof terrace. It is from this terrace that the exuberant tropical forest designed by the duo of Octave Marsal and Théo de Gueltzl appears to unfurl. Cheetahs, monkeys and cockatoos blend into this botanical canopy, which also conceals the unexpected figure of the mounted cavalryman from the top of Faubourg Saint-Honoré, who has escaped to the jungle.” The colourway 05 Orange/Khaki/Saumon won my heart instantly because of the following reasons:
The Hermès annual theme of 2021 - The Human Odyssey
Hermès unveiled its latest annual theme of 2021 - The Human Odyssey. The brand is named after its founder, Thierry Hermès. In ancient Greek mythology, Hermes is a deity of trade, wealth, luck, fertility, etc. Hermes is most often presented as a graceful youth, wearing a winged hat and winged sandals. Hermes carries a caduceus staff, which was entwined by two serpents sometimes surmounted by wings. The caduceus is also a recognised symbol of commerce and negotiation, two realms in which balanced exchange and reciprocity are recognised as ideals. The snakes or related elements are easily spotted in most of the seasonal carré: a snake overlooking at 24 Faubourg in the Tropical Faubourg; the caduceus staff belongs to the God Hermes in Ex-libris Atlantis; the python skin pattern borders in La Marche du Zambeze; the snake and ladder game from L’Epopee d’Hermes.
Photo courtesy to Wiki
Hermès and the Brazillian Silk - The Hermès Silk Road
According to the designers, Octave Marsal and Théo de Gueltzl’s information posted on their Instagram accounts, the carré design was inspired by the Amazon Forest and its biodiversity. Théo de Gueltzl started to draw two years ago during a trip to Brazil.
The mulberry trees thrive over the sunny and humid subtropical climate with moist, well-drained soil in the Paraná state of Brazil. Since the 19 century, suitable weather, proper soil care, and silkworms’ genetic improvement have resulted in the excellent quality of Brazillian cocoons. Brazil offers the finest silk in the market, which have, on average, 1.2 km of continuous silk yarn without defects. When unravelling one cocoon, it would measure 1,500 metres of silk thread; 300 silk cocoons yield 450,000 metres of silk thread, approximately the amount needed for a 90 square centimetre Hermès scarf, average weighted 65 grammes.
The history of the orange Hermès box
The orange Hermès boxes have become a symbol of luxury, and there are about 188 different sizes of boxes at the present time. The packaging boxes were in neutral colours such as cream or mustard-coloured with gilded pigskin edges originally. Orange dye and paper were the only materials available due to a shortage of original materials during World War II. Flexibility is essential to business success. Émile Maurice Hermès launched a new packaging combination of the new boxes in orange colour with brown ribbon at that time. Not only does the orange Hermès box reflect the intelligence and flexibility of Émile Maurice Hermès in business, but also it witnesses the history establishment of Hermès throughout the decades. As an integral part of the high-end luxury brand’s identity, the Hermès signature orange colour represents luxury, joy, creativity, courage, and flexibility.
Photo courtesy of Hermès
For all the above reasons, Faubourg Tropical in colourway 05 has endowed with special meanings in the beautiful colour palette consisting of orange, salmon pink, and khaki. The hue sage, moss, mint, seafoam-green and the signature orange colour combination are fresh, lively and energetic. It pairs well with various colours, including neutrals like white, cream, brown, and grey, followed by olive and tans.
All rights reserved.
Comments
Post a Comment